Hi, I’m Crystal Edwards—an award-winning visual storyteller with over 20 years of experience in branding, design, and creative strategy. I specialize in art direction, illustration, and UX/UI design, crafting thoughtful, effective work across digital, print, and interactive platforms.

I collaborate with agencies, entrepreneurs, and organizations of all sizes—offering everything from mentorship and art direction to hands-on design. Whether I’m leading a campaign or supporting a team, I believe the best work comes from a fully collaborative, concept-driven process.

Over the years, my work has been recognized by Graphis, Ad Rodeo, Ice Awards, Los Logos, Design Edge, Applied Arts, Strategy Magazine, and Cannes Cyber Lions. But what matters most to me is helping clients tell their stories with clarity, originality, and purpose.