Illustration Collection for Financial Empowerment
Client: Rallie
Scope: Custom illustration set for web launch
Role: Illustrator
Agency: Matter
Overview
Rallie is a digital platform dedicated to educating women about finances—particularly cryptocurrency—with a mission to close the gender gap in economic participation. For their launch, Rallie needed a distinct, empowering visual style to reflect their core values: gender equality, education, and community.
Approach
I developed a collection of custom illustrations featuring women in confident, active poses—supporting one another, taking initiative, and standing strong. These visuals were designed to reflect both empowerment and approachability, aligning with Rallie’s mission to demystify financial topics for women.
To ensure the illustrations resonated with their target audience, I drew inspiration from fashion-forward Pinterest boards curated by the client. These boards informed the clothing styles, color palettes, and patterns seen in the final illustrations—helping to ground the work in both aspirational and relatable aesthetics.
Outcome
The illustrations were featured throughout the Rallie website and launch campaign, helping to create a warm, welcoming, and empowering brand presence that stood apart in the financial space.