Social Media Pricing Guide

Social Template Creation

Includes:

  • Content pillar strategy (5–6 pillars) plus a pillar guide detailing:

    • The purpose of each pillar

    • What messages and topics belong within it

    • Post concepts and prompts to support each pillar

  • Brand setup in Canva

    • Brand colours

    • Fonts

    • Logo variations

    • Graphic elements uploaded and organized

  • 100–120 custom Canva template pages

    • Designed to complement and extend the brand

    • Created based on approved content pillars

    • Content is developed using a combination of client-provided information and additional research sourced by the designer.

  • Social Media Visual Guide

    • Brand colours (HEX/RGB/CMYK)

    • Typography — primary + secondary fonts

    • Logo usage — placement rules

    • Iconography — icons, stroke style

    • Photography direction

Total cost: $2,500.00 + tax

Social Strategy

Includes:

  • Business & Brand Foundation:

    • Brand mission / purpose

    • Core values

    • Product / service overview

    • Messaging priorities for the next 3–12 months

  • Target Audience

    • Primary + secondary audience segments

    • Motivators + purchase triggers

  • Hashtag Strategy

    • Branded hashtags

    • Industry hashtags

    • Community hashtags

  • Posting & Planning

    • Weekly content rhythm

    • Visual posting plan (if Instagram is included)

    • Calendar suggestions (themes by month)

Total cost: $1,500.00 + tax

Monthly Social Retainer*

Includes:

  • Monthly Strategy Touchpoint

    • Monthly questionnaire

    • Review of priorities, promotions, and themes for the upcoming month

    • Updated content calendar based on client goals

  • Content Creation

    • Copywriting for captions

    • Headlines + sub-headlines

    • CTA suggestions

  • Design

    • Custom posts

    • New templates created as needed to match the content (within reason)

    • Stock photo sourcing if needed

  • Analytics

    • Metrics to track

    • Questions to review monthly

4 posts/month (1 per week)
1–2 rounds of revisions
Total cost: $800.00 + tax

8 posts/month (2 per week)
1–2 rounds of revisions
Total cost: $1,300.00 + tax

12 posts/month (3 per week)
1–2 rounds of revisions
Total cost: $1,800.00 + tax