Distracted Driving
Campaign
Client: The City of Calgary
Department: Mobility
Scope: Outdoor, video, social ads
Role: Illustrator and Designer
Challenge
The City of Calgary needed a campaign to remind Calgarians that distracted driving is not only illegal, but also dangerous and a leading cause of fatalities and injuries.
Animated Social Ad
Approach
As the designer, I partnered closely with the copywriter to develop creative concepts that would communicate this important message across multiple platforms. Together, we explored several directions before aligning on the final approach.
From there, I produced a series of sketch concepts to refine the execution, ensuring the visuals were both clear and compelling. Once approved, I designed a full suite of campaign assets, including bus ads, internal digital screens, animated social media storyboards, and a website banner.
Bus Ads
Title: Park
Title: Downtown
Title: Residential
Spotify Ad
Animated Social Ads
Title: Park
Title: Downtown
Title: Residential
Outcome
The campaign delivered a clear and impactful message across diverse channels, reinforcing public awareness about the dangers of distracted driving and supporting the City’s commitment to road safety.